Brand Selection & Contract Negotiation
Overview
Selecting the right brand is a pivotal decision that shapes positioning, performance, and long-term asset value. HotelFirst supports owners and developers in identifying, evaluating, and securing brand affiliations that align with strategic and commercial objectives.
What we do
Brand Fit Assessment
We evaluate your project’s fundamentals: location, scale, target market, and vision—and recommend brands that align with your positioning goals and asset strategy. Our approach prioritizes fit over familiarity.
Commercial & Technical Due Diligence
We assess brand fees, loyalty program value, pre-opening costs, technical obligations, and projected returns to support sound, well-informed decision-making.
Operator Outreach & RFP
We manage the end-to-end brand selection process, issuing tailored RFPs, coordinating with shortlisted operators, and overseeing site visits and proposal evaluations.
Term Sheet Evaluation
We benchmark commercial terms base and incentive fees, owner priority, exit rights, and territorial protections to ensure alignment with your financial and operational objectives.
Contract Negotiation Support
From term sheet to final HMA, we support or represent you across commercial, and technical negotiations to safeguard long-term asset value.
Case in Point
Common Pitfalls
Owners Make
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Accepting templated brand agreements without comparison
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Prioritizing key money over long-term cost of fees
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Ignoring brand-specific technical requirements
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Failing to plan for mid-contract performance exits
Why Choose HotelFirst?
We bring decades of hospitality expertise and a proven track record of delivering exceptional results for our clients.
Decades of Experience
Our team brings over 25 years of combined experience in the hospitality industry, ensuring you get expert guidance.
Proven Results
We have successfully helped hundreds of hotels improve their operations and profitability through our strategic approach.
Personalized Approach
Every hotel is unique. We tailor our solutions to meet your specific needs and challenges.
Who This Is For?
- Hotel Developers
- Real Estate Investors
- Independent Hotel Owners
- Promoters seeking repositioning strategies
- Institutional Investors exploring brand conversion opportunities
Outcomes We Deliver
- A shortlist of brand partners tailored to your asset and ambition
- Term sheets that balance flexibility with control
- Contracts that secure operational alignment, risk mitigation, and financial upside
- Confidence to proceed with clarity at every stage
Begin your journey
with better insight.
Or Reach out at: begin@hotelfirst.one